Paige Spiranac has never needed to win a major championship to become one of the most recognizable names in golf.
Her real talent might be getting people interested in the sport.
Spiranac has built an enormous audience by combining golf knowledge, personality and a willingness to embrace the attention that comes with being one of the game’s most recognizable personalities.
And whether traditional golf fans like it or not, that matters.
Golf needs people who can make casual fans stop scrolling.
Spiranac does that better than almost anyone.
She has also continued putting actual golf at the center of her brand, regularly discussing the game, teaching fundamentals and sharing her perspective with an audience that extends far beyond hardcore golfers.
That combination is difficult to replicate.
You don’t have to love Paige Spiranac’s style of golf media to admit one thing: She knows how to grow the game.
And golf could use a lot more of that.
Jackson Fryburger