By Jacob Shelton
Could there be an ad today where a scientist hoses down a woman? From the outset this ad looks as if Conoco is trying to promote a wet t-shirt contest, but in reality it’s just one of those visuals that looks a little more naughty than it should. The ad is meant to showcase a synthetic product that supposedly helps engines last longer than other oils and that’s light on a crank shaft, but it’s hard to get that from the ad. Ads from the 1950s and ‘60s lean into sexuality in ways that the rest of the media from those areas tried to avoid. This ad is particularly saucy, before you get to randy this ad reminds you of all the possibilities of Conoco oil. The 1950s were amazing.
Jacob Shelton is a Los Angeles based writer. For some reason this was the most difficult thing he’s written all day, and here’s the kicker – his girlfriend wrote the funny part of that last sentence. As for the rest of the bio? That’s pure Jacob, baby. He’s obsessed with the ways in which singular, transgressive acts have shaped the broader strokes of history, and he believes in alternate dimensions, which means that he’s great at a dinner party. When he’s not writing about culture, pop or otherwise, he’s adding to his found photograph collection and eavesdropping on strangers in public.