Corvette fans are fighting dealer markups with the power of the internet

The 2020 Corvette is drawing massive amounts of interest and some dealerships are looking to profit off of that with markups of up to $30,000 over MSRP, but the Corvette faithful aren’t having it.

The 2020 Corvette is a cool, fast car with a huge following, and some dealers want to profit from that by marking them up over MSRP.Chevrolet

So, you’ve been waiting and watching the internet, looking for news of a brand-new performance car, say, for example, the C8 Corvette. You’ve followed its development and saved your money, and finally it’s debuted, and holy crap, you can afford it, just barely. So you head on down to your local dealer to place your order. 

This is where things can often take a turn for the worse, because when you get to the dealership and walk up to your dream car for the first time, you look at the window sticker and your heart sinks. The dealer has tacked on its own markup over the manufacturer’s suggested retail price. 

This happens a lot, and dealers for American car brands are among the worst offenders. This is why a large group of Corvette enthusiasts is taking steps to fight back and, somewhat predictably, using the internet to do it, according to a report Sunday by Motor1. 

The whole thing started as a thread on Corvette Forums where some users were reporting that they’d encountered dealers asking for massive deposits on orders for the 2020 C8 Corvette, or even worse, they’d ask for markups of as high as $30,000 or more over the $59,995 MSRP. 

Forum members started to keep a running list of dealers willing to sell the car as Chevy intended — and other dealers that were attempting to take advantage of the massive amount of interest that the first mid-engine Corvette had sparked. 

According to the post, it’s more common to find cars being sold at or around MSRP at higher-volume dealers. The cool thing is that this forum thread not only allows buyers to find their vehicles without being preyed upon, but dealers have been chiming in as well, effectively committing to selling the cars at a certain price. 

Now, while we’ve singled out dealers for American cars, they are by no means alone in marking up cars that are in high demand, be they limited production vehicles like Porsche’s 911 R or just newly announced cars with cult followings as we’re seeing with the Corvette.

2020 Chevy Corvette Stingray
The 2020 Corvette is Chevrolet’s long-awaited mid-engined sports car.
2020 Chevy Corvette Stingray
The new design is polarizing, but stunning at the same time.
2020 Chevy Corvette Stingray
The new model, also known as C8, was revealed on July 18 at a special ceremony in Tustin, CA.
2020 Chevy C8 Corvette Stingray
Thankfully, like previous generations of the Corvette, it’s still a targa, so the roof comes off.
2020 Chevy C8 Corvette Stingray
The engine sits underneath 3.2-millimeter-thick glass.
2020 Chevy C8 Corvette Stingray
Chevy says the Corvette has room for two sets of golf clubs in the back and a TSA-approved carry-on up front.
2020 Chevrolet Corvette
We aren’t so sure about that huge column of buttons down the center stack, however.
2020 Chevy C8 Corvette Stingray
Power comes from a 6.2-liter V8 engine, which produces as much as 495 horsepower and 470 pound-feet of torque.

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