I get that the UFC is trying to break out of the box it’s in, grab some mainstream attention, appeal to sporting Joes and maybe a housewife or two. But I’m not sure this ad, which aired during Sunday’s NFL playoffs on Fox, really works.
You can see that it really really wants to be one of those classic Super Bowl commercials that everybody talks about the day after. And it’s mildly humorous, light heavyweight champ Jon Jones is certainly likable, and who hasn’t wanted to punt a toddler into the stratosphere? But the CGI looks cheap and there’s no footage of fighting or anything to connect this with MMA at all. Nice try, though.