The end of Life, as we know it

Brands that have stood the test of time for decades are falling by the wayside at an alarming rate.  For instance, Pontiac – a major car brand since 1926 – is gone, shut down by a struggling GM. Blockbuster is in the process of dismantling, after it once controlled the VHS and DVD markets. House & Garden folded after 106 years. It succumbed to the advertising downturn, a lot of competition, and the cost of paper and postage. Its demise echoed the 1972 shutdown of what is probably the most famous magazine in history–Life. That was a long time ago, but it serves to demonstrate that no brand is too big to fail if it is overwhelmed by competition, new inventions, costs, or poor management.

Read more: 24/7 Wall St. Ten Brands That Will Disappear In 2012 – 24/7 Wall St. http://247wallst.com/2011/06/22/247-wall-st-ten-brands-that-will-disappear-in-2012/#ixzz1hr7LpuxN